Since the events surrounding Edward Snowden happened in the past 2014, people became curious about big companies like Facebook and Google. Yes, they did collect large amounts of data.
Estimated data collected Facebook from users around 500 Terra Byte (TB) every day. For comparison 1 TB is equal to 1024 Giga Bytes. Even though an average film has a resolution of 720 pixels that measures 1 GB.
So every day, Facebook roughly collects data equivalent to 510 thousand films. The size of the data collected is indeed very astonishing, but what is even more astonishing is what they can do with such a large amount of data.
The following are 6 amazing things Facebook can do by using the data of its users.
1. Face Recognition
When our friend marks a photo on Facebook, that information is added to a giant collection of data or Big Data on Facebook. Facebook has a bot of artificial intelligence (artificial intelligence, AI) that traces the data to match existing patterns with a person's face.
Facebook has a very good algorithm and they claim to have accuracy of up to 98 percent. With each new upload of a photo, the system becomes more trained in matching a person's facial pattern.
The problem is we live waiting for the time until Facebook sells that information to retail sellers. An account of such a thing happened in the film "Minority Report" when Tom Cruise was in a shop that changed the appearance of a mannequin based on information that the store knew about customers.
2. Always Know the Place of Existence
If someone uses the Facebook Messenger application, it might not have time to set it to stop sharing the location of its existence. It doesn't matter if we really intend to share locations, but what about other people like stalkers who really want to follow us? Even a stalker can use Facebook Messenger for that.
A programmaker investigates and creates a plugin for the Chrome browser called Marauder’s Map, a name that refers to the map that Harry Potter has at Hogwarts that allows him to see anyone who is inside the castle. Marauder’s Map can provide exact coordinates of friends using the Messenger application. Only by looking at a simple map, the program maker can see exactly where his friends are.
Responding to this, Facebook has turned off location sharing from the Messenger application. But, this does not mean that Facebook will stop collecting data from its users.
3. Facebook is all-knowing
Facebook designed the appearance of the News Feed so that users dwell as long as possible. As long as someone is browsing the News Feed, Facebook creates increasingly complex complicated data related to that user.
Facebook creates profiles using predictive analysis that allows them to know how vulnerable someone is to a particular advertisement, someone's political leanings, or whether users use cash or credit cards or others.
Even Facebook is guessing the intelligence of its users based on content that someone likes. If you are curious to see footage of data collected by Facebook, users can use the Selfie Data plugin in the Chrome browser to just look around.
4. Political censorship
Facebook has stated that it is towards a free and open society, but they have done the opposite because they are involved in political censorship at the state level.
There are many examples, such as the suppression or deletion of pages that announce protests in Russia, these actions are governed directly by the Russian government. Another example is, when Facebook must develop software (software) specifically to sort user uploads. Facebook even carried out hate speech censorship because a government agency in the UK complained about it.
5. Selling Data
Surely we think political censorship has been so bad, but it turns out that anyone can get our data or information. Likewise, MasterCard buys Facebook data related to the online habits of users to reveal behavior that can be sold to banks. The point is to combine Facebook data with the data they have in order to increase sales online.
We certainly think that it needs large funds to buy Facebook data and certainly not a problem because MasterCard is a large company that has large funds. However, it turns out that there was someone who only paid US $ 5 to buy 1 million personal information from Facebook users.
Facebook's reaction is even more terrible. The company then simply asks the person to return.
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